Companies Are Misusing Net Promoter Scores: Here’s How to Fix That
Net promoter score (NPS) first captured the imagination of the C-Suite in the early aughts (2000-2009) due to the customer insights it provided and its simplicity. In a nutshell, it’s a single number that tells companies how satisfied their customers are. But despite how revolutionary NPS was when it was introduced, the metric has serious…
Restaurants That Thrived During Covid Can Thank On-the-Go Diners
Few industries were hit as hard by the pandemic as the restaurant business. After much of the country went into lockdown, restaurants-like almost every other business-were forced to close their doors. For many, though, the closure has been permanent. But some parts of the industry-namely the quick-serve and fast-casual segments- have served as something of…
Rosemark Appoints Jason Cohen as Chief Operating Officer
Princeton, NJ (October 5, 2021) – Rosemark Group (“Rosemark”), a new company focused on helping brands deepen customer relationships to drive Customer Lifetime Value, today named Jason Cohen as its new Chief Operating Officer, effective immediately. Jason will join industry veteran, Chris Kuenne, Founder and CEO of Rosemark, to further the Company’s strategy of acquiring…
What marketers can learn from tiktok and dating apps about loyal customer relationships
Our Chairman and CEO Chris Kuenne wrote an intuitive AdWeek piece what marketers can learn from the personalization techniques of on-line dating sites and TikTok. These companies are built on unique data that reveals the underlying the ‘why’ of consumer behavior, rather than just the ‘what’ they clicked on or bought. We have found this…
Kobie Acquires an Exclusive License to Rosemark’s Industry Leading Acquisition Tool for Loyalty and Co-Branded Cards
PETERSBURG, Fla. and PRINCETON, N.J., May 27, 2021 /PRNewswire-PRWeb/ — Kobie, a recognized global leader in driving enterprise value through loyalty, has acquired an exclusive license for the loyalty and co-branded credit card space to Rosemark’s Quantitative Persona™ (QP) Method. The QP Method identifies the most valuable customers in a given market based on how their motivations and preferences…
Rosemark, a New Business Focused on Enhancing Customer Relationships, Led by Industry Veteran Chris Kuenne, Launches with Equity Commitment from Newlight Partners
Princeton, NJ-April 20, 2021-Rosemark Group (“Rosemark”), a new company focused on helping brands build deeper relationships with their consumers, today announced that it has entered into an agreement under which Newlight Partners LP (“Newlight”), a growth equity investor, will make an equity investment of up to $150 million in the company. Rosemark will use the…
