Rosemark Capital invests in leading Marketing & Media Technology Companies.

Rosemark’s Team brings a wealth of expertise capable of delivering differentiated value to portfolio companies.

"We live in a society bloated with data yet starved for wisdom"

- Elizabeth Kapu'uwailani Lindsey

Moving beyond ‘what-based transactional data’ to ‘why-based’ insights about consumer preferences and beliefs increases marketing effectiveness and drives differentiated value.

We partner with management teams to implement proven growth strategies honed through Rosetta Marketing

Chris Kuenne founded Rosetta Marketing and with his team, scaled it to become the largest privately held digital marketing firm

Rosemark Capital invests in leading Marketing & Media Technology (MMT) companies. We bring proven growth strategies and the hands-on expertise to provide the support and pragmatic advice that accelerates enterprise value.

We invest and partner with companies exclusively in the Marketing & Media Technology sector which compete on the basis of translating progressively deeper consumer insights into more effective marketing. Our focus allows us to leverage our expertise, customer and talent networks to support the management teams of our portfolio companies.

Our Domain & Strategic Focus: We seek to partner with management teams who have built and demonstrated measurable impact with leading marketers in 4 sub-domains:

CRM

CRM/CDP

Platforms and tools that translate and deploy disparate data into a single view of the consumer to create actionable insights that achieve economic impact

ecommerce

E-Commerce

Platforms that enhance the consumer experience through personalization and have proven to create enduring consumer value

loyalty

Loyalty

Teams and technologies that elevate loyalty within their best clients to be a critical growth tool for the C-Suite to drive enterprise value

media

Media

Technology-enabled approaches that have proven to enhance the acquisition economics of a brand’s most valuable consumers

Growth Orientation

Because our approach to partnership is based on deep collaboration, we seek to find management teams that share our mindset toward the drivers of growth in Marketing & Media Technology.

personalization

Personalization

A focus on translating deep consumer insights into more personally relevant products, messages and offers

client-focus

Strategic Client Partnership

The talent, credibility, and ability of the team to enhance client economic impact

verticalization-final

Verticalization

Expertise and focus on growth across industry verticals (e.g. Retail, Financial Services, Healthcare, Hospitality)

culture

Culture

An intense curiosity about the drivers of consumer behavior and the desire to continually improve client economic impact

Financial Criteria

Our preference is to be the control investor. However, there are situations where we are willing to be a minority investor if we have a detailed commitment with management on the growth strategy.

$15-75M

Annual Revenues

$50-200M+

Enterprise Value

Cash Flow

Breakeven or profitable

$25-75M*

Equity Investment

*access to additional capital above $75M

Our investment approach derives from our experience as operators, where we learned that deep alignment between management and its financial sponsor can lead to extraordinary outcomes.

collaborative-partnership

Collaborative
Partnership

At the outset of our relationship, we work with management to define the growth plan and its pacing. We bring the deep operational expertise of our Growth Team and 4 proven pillars to accelerate revenue growth, deepen client relationships and drive enterprise value.

value-added

Value-added
Investors

When we make investments, we become active board members and offer access to our time, advice, and professional network. As experienced entrepreneurs and operators in the sector, we become valuable resources to the management teams with whom we partner.

strategic-growth

Strategic
Growth Team

Throughout our investment period, our Growth Team works in partnership with management to develop and implement proven growth strategies. The Growth Team is comprised of key leaders from Rosetta who were instrumental in driving its growth and scale.

flexible-capital

Flexible
Capital

Our flexible mandate allows for a number of different transaction structures and investment types. We can help fund both organic and inorganic growth opportunities, in order to generate value realization for long-time shareholders and management.

Our growth approach

WINNING NEW MARKETS

Building industry expertise and deep consumer insights to solve client business challenges.

Expanding to verticals with higher customer lifetime value like Financial Services and Healthcare in order to tap into larger client marketing budgets.

REDUCING CUSTOMER CHURN THROUGH ENHANCED SERVICES

Shifting from a product sell to a strategic partnership focused on client business impact.

Creating enterprise strategies to drive relevance with senior level marketers to protect against competitive pressures and commodification.

IMPROVING MARKET EFFECTIVENESS

Unlocking the true potential of technology and data to deliver greater relevance to consumers and increase LTV at scale.

Enhancing WHAT, WHERE, and WHEN data with WHY-based insights to provide a truly holistic understanding of the consumer.

ENHANCING A GROWTH MINDSET

Building organizational alignment, processes, and culture that enables growth.

An aligned growth mindset and culture attract and unleash the best talent for scale and impact.

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