See what motivates. Generate what moves. Send what connects.
Rosemark Rapport is a web-based AI platform that rewrites your member outreach to match what actually motivates each person and predicts which version will move them, so more members take the action you're asking for.
Proven results
Getting it right delivers real business impact. 25+ years of implementing belief-based insights for Fortune 500 clients. Now scaled by AI.
+7–12%
6x
2x
Rosemark Rapport is the first solution I've seen that recognizes the idea that engagement is a belief problem before it's a data problem. Once you see the engagement challenge that way, you can't unsee it.
Despite decades of investment, patient engagement has hit a ceiling and has stayed there
Billions of dollars. Six waves of innovation. Deploying every channel and incentive the rules allow.
Medication adherence
Essentially unchanged for 30+ years, across every wave of new technology.
Annual wellness visit completion
Despite outreach programs meant to drive completion among Medicare members.
The data layer healthcare's been missing
Same demos. Different mindsets.
Built over 20 years of research, Rosemark's machine-learning models have identified the four core beliefs that drive motivation: Trust, Agency, Security and Connection.
The combination of these beliefs places each person into a Belief-Based segment, enabling personalized messaging that motivates.
Want to see it in action?
Request a trialWe don't directly market to most of our patients, so when I have an idea, I throw it at the wall and see what sticks. This tool allows me to drill down into those personalities. And now I'm asking questions I never would have asked.
Try Rosemark Rapport
Sign up for free early access to see how you can harness the power of personalization to engage your population.
Human impact, measurable results
View all6× Engagement
+16% Avg Order Value
Decoding What Drives Healthcare Engagement
+150% lifetime value
2.5× registration rate
Driving Wellness Adoption by Connecting to Core Beliefs
FAQs
How do you determine a member’s persona?
Our proprietary machine learning models can predict your members’ personas with meaningful accuracy, and thus also their core beliefs. These models have been perfected over two decades and are based on thousands of real-world data points, not synthetic data or raw AI output.
Our AI Persona scoring matches your patient population against our scored database of over 250MM scored Americans via our HIPAA compliant partner.
Get back a scored file with each person’s Healthcare Persona. Store scores in your customer database / CRM, and you're ready to launch more personalized, resonant campaigns.
Rosemark never receives, stores, or processes PHI or PII at any point in the process.
How do you know this approach actually improves member engagement?
Rosemark hasappliedBelief Intelligence mappings andrelatedstrategies for Fortune 500 companies for decades. We have seen the science work in Healthcare, Pharma, Financial Services, Entertainment,Diningand other categories.
Rosemark has added modern tools (machine learning, generative AI) to our proven framework to move at the speed of business today.
Does this integrate into the tools I already use?
Yes! We provide better, more personalized messaging. You implement them in your existing communications systems. No new tech to implement. No build. Immediate application. And should you need it, we offer white glove services to walk your team through the entire process. Reach out to schedule time.
Do you support multiple channels, e.g. SMS and MyCharts?
Yes, Rosemark Rapport can produce messages across multiple channels and delivery methods. Rapport matches the appropriate formatting for the desired message type, meaning messages can be easily spread across multiple formats and channels while maintaining their customization and belief targeting.
How does Rosemark Rapport compare with AI chatbots like Claude or Copilot?
General purpose LLMs like Claude, ChatGPT, or Copilot are powerful for generic use cases, but they lack the specialized datasets and industry knowledge present in Rapport. Rapport leverages Belief Intelligence, using our proprietary mapping technology to identify the highest engagement groups, defined by what they actually believe.
Rapport is purpose built for engaging your member base and helping to boost health positive behaviors (such as joining preventative care programs, attending screenings, or complying with medication programs). General purpose LLMs are not specifically knowledgeable in these areas, and therefore will provide generic advice, not highly customized, industry-specific knowledge.
Can I upload my own brand/compliance guidelines?
Absolutely. Once logged in, you can upload your Brand and / or Compliance guidelines. Our AI agents will take this into account when generating messages, so you can comply with required regulations and speak in your brand’s voice.
Does Rapport work in other languages?
We know many patients want communications that speak their language. Today we support English and Spanish versions, and we will continuously add additional language to the solution.
How do Rapport’s estimated engagement numbers translate to real world patient behavior?
Our platform allows teams to evaluate the resonance of personalized messaging compared with standard messages. AI agents that are ‘digital twins’ of our four Belief-Based Personas use machine learning to determine how closely a message addresses the underlying motivations of that particular Persona.
This translates into scores that indicate which messages are most likely to drive the desired behavior, allowing teams to prioritize the most resonant messages for in-market testing. And if you share past results, we can input this into Rapport to further inform the estimated impact of personalizing your messages.
Use initial learnings to iterate on your messaging in our platform, shortening the test-learn-optimize loop typically used by communications and care teams.
Let’s Talk
Reach out to speak with a member of our Sales team and see how you can start building more relevant and engaging experiences for your member population.