Rosemark Capital invests in leading Marketing & Media Technology (MMT) companies. We bring proven growth strategies and the hands-on expertise to provide the support and pragmatic advice that accelerates enterprise value.
We invest and partner with companies exclusively in the Marketing & Media Technology sector which compete on the basis of translating progressively deeper consumer insights into more effective marketing. Our focus allows us to leverage our expertise, customer and talent networks to support the management teams of our portfolio companies.
Our Domain & Strategic Focus: We seek to partner with management teams who have built and demonstrated measurable impact with leading marketers in 4 sub-domains:
CRM/CDP
Platforms and tools that translate and deploy disparate data into a single view of the consumer to create actionable insights that achieve economic impact
E-Commerce
Platforms that enhance the consumer experience through personalization and have proven to create enduring consumer value
Loyalty
Teams and technologies that elevate loyalty within their best clients to be a critical growth tool for the C-Suite to drive enterprise value
Media
Technology-enabled approaches that have proven to enhance the acquisition economics of a brand’s most valuable consumers
Growth Orientation
Because our approach to partnership is based on deep collaboration, we seek to find management teams that share our mindset toward the drivers of growth in Marketing & Media Technology.
Personalization
A focus on translating deep consumer insights into more personally relevant products, messages and offers
Strategic Client Partnership
The talent, credibility, and ability of the team to enhance client economic impact
Verticalization
Expertise and focus on growth across industry verticals (e.g. Retail, Financial Services, Healthcare, Hospitality)
Culture
An intense curiosity about the drivers of consumer behavior and the desire to continually improve client economic impact
Financial Criteria
Our preference is to be the control investor. However, there are situations where we are willing to be a minority investor if we have a detailed commitment with management on the growth strategy.
Our investment approach derives from our experience as operators, where we learned that deep alignment between management and its financial sponsor can lead to extraordinary outcomes.
Collaborative
Partnership
At the outset of our relationship, we work with management to define the growth plan and its pacing. We bring the deep operational expertise of our Growth Team and 4 proven pillars to accelerate revenue growth, deepen client relationships and drive enterprise value.
Value-added
Investors
When we make investments, we become active board members and offer access to our time, advice, and professional network. As experienced entrepreneurs and operators in the sector, we become valuable resources to the management teams with whom we partner.
Strategic
Growth Team
Throughout our investment period, our Growth Team works in partnership with management to develop and implement proven growth strategies. The Growth Team is comprised of key leaders from Rosetta who were instrumental in driving its growth and scale.
Flexible
Capital
Our flexible mandate allows for a number of different transaction structures and investment types. We can help fund both organic and inorganic growth opportunities, in order to generate value realization for long-time shareholders and management.
