What marketers can learn from tiktok and dating apps about loyal customer relationships
Our Chairman and CEO Chris Kuenne wrote an intuitive AdWeek piece what marketers can learn from the personalization techniques of on-line dating sites and TikTok. These companies are built on unique data that reveals the underlying the ‘why’ of consumer behavior, rather than just the ‘what’ they clicked on or bought. We have found this level of insights are critical to creating enduring relationships and ultimately higher customer lifetime value.