Rosetta Marketing grew from scratch to $250M in Revenue and was sold to Publicis Groupe in 2011 for $575M
Rosetta developed Personality-based Segmentation to discover the needs and attitudes that drive brand choice behaviors with actionable tools to tailor, target and optimize marketing activities.
The Growth Approach:
Strategic Acquisitions to Broaden Capabilities
Rosetta made strategic acquisitions to drive campaign targeting, message tailoring, measurement and optimization across the marketing mix at scale to extend client impact.