Rosetta Marketing grew from scratch to $250M in Revenue and was sold to Publicis Groupe in 2011 for $575M 

Rosetta developed Personality-based Segmentation to discover the needs and attitudes that drive brand choice behaviors with actionable tools to tailor, target and optimize marketing activities.

0-$250M in Revenue in less than 13 years

Ranked #1 Digital Agency by Ad-Age

Largest Independent Digital Agency

Acquired by Publicis Groupe for $575M in 2011

The Growth Approach: Vertical Expansion through Deep Expertise

Rosetta fueled Personality-based Segmentation expansion across industry verticals with marketing leaders capable of serving the CMO.

The Growth Approach:

Strategic Acquisitions to Broaden Capabilities

Rosetta made strategic acquisitions to drive campaign targeting, message tailoring, measurement and optimization across the marketing mix at scale to extend client impact.



2005: Acquired SimStar $10M revenue, grew enterprise revenue to $45M in 2 years


Growth Equity

2007: Private Equity Firm made a growth equity investment


E-Commerce, Search,
Media & Social,
Analytics & Optimization

2008: Acquired Brulant $70M in revenue, grew enterprise revenue to $130M


Medical Provider

2009: Acquired Wishbone $15M in revenue


Mobile Platform &
Cloud Computing

2010: Acquired LEVEL Studios $45M in Revenue, grew enterprise revenue to $250M by 2011