Every marketer's challenge: “There’s got to be a way to understand why consumers buy my brand and use that insight to target, tailor, measure and optimize my marketing at scale.”

The Marketing & Media Technology (MMT) landscape has exploded with new companies trying to address slices of the personalization promise at scale.


Source: ChiefMartec.com Marketing Technology Landscape

Over $50B in PE & VC capital has been invested in these companies since 2009; however, few companies have broken through the $100M revenue threshold, resulting in increasingly impatient investors.

Rosemark Capital intends to invest in the best-in-class player within each of the following MMT domains:


Platforms and tools that translate and deploy disparate consumer data into actionable insights that achieve economic impact


Platforms that enhance the consumer experience through personalization and create enduring consumer value


Teams and technologies that elevate loyalty within their best clients to be a critical growth driver for their clients' senior management to drive overall valuation


Technology-enabled approaches that enhance the acquisition economics of a brand’s most valuable consumers

We bring proven growth strategies and the hands-on expertise to provide the support and pragmatic advice that accelerates enterprise value of portfolio companies.

Proven Growth Strategies Honed Through Rosetta Marketing:

Chris Kuenne and his team grew Rosetta from scratch to $250M in revenue by following 4 key growth strategies:

Consulting-led Client Solutions

Enabling deep why-based consumer insights and personalization to drive marketing activity and revenue growth.

Vertically Focused Go-to-Market Business Units

Led by CMO-level marketers with deep industry expertise and P&L responsibility. 

High Performance Growth Culture

Building integrated, growth-focused teams by aligning the mission and focus on impact across all departments.

Data-driven Next-Gen Personalization

Continuing to evolve tools and approach to consumer insights and next-gen personalization as new data and marketing capabilities evolve.

Uniting Operators and Investors with a passion to support next-generation personalization

Rosemark Capital was built to bring the insights and expertise to help management teams drive growth and enterprise value for their MMT companies.

  • Rosemark Capital Founding Belief

    The next generation of digital marketing will evolve from its current focus on optimizing transactions to enhancing the economics of consumer relationships.
  • Rosemark Capital brings an integrated and proven Investment Team

    David Tanner

    David Goldman

    Sean Carney

    Trevor Houghton

    Dea Park

  • Rosemark Capital has a Growth Team of expert operators with past Rosetta Marketing expertise

    Chetna Bansal

    Lawrence Choi

    Shannon Hartley

  • Rosemark Capital Initial Investments

    Rosemark Capital made 3 early stage investments to prove that the growth strategies and techniques developed at Rosetta Marketing could drive revenue growth in HealthTech.

  • Series C round in June 2015

    Results led to ~3x YoY growth rate and successful sale to Castlight Health (NYSE: CSTL).

  • Series B round in July 2015

    Doctor on Demand is delivering 125% YoY revenue growth since initial investment.

  • Built for Growth- How Builder Personality Shapes Your Business, Your Team and Your Ability to Win, co-authored by Chris Kuenne and John Danner, published through Harvard Business Press

    Discover Your Builder Personality.  Our research identified four distinct types of highly successful entrepreneurs across startups and corporate ventures. Each builds differently.

    Built for Growth became a WSJ best seller, #1 new release on Amazon and a Lead Title for Harvard Business Review.

  • Chris Kuenne is also a Lecturer in High Tech Entrepreneurship at Princeton University

    Recognized as one of the most popular courses at the University, this class focuses on how to launch and scale a technology company. Chris teaches this course each semester at Princeton University.