Rosetta developed Personality-based Segmentation to discover the needs and attitudes that drive brand choice behaviors with actionable tools to tailor, target and optimize marketing activities.
The Growth Approach: Vertical Expansion through Deep Expertise
Rosetta fueled Personality-based Segmentation expansion across industry verticals with marketing leaders capable of serving the CMO.
The Growth Approach:
Strategic Acquisitions to Broaden Capabilities
Rosetta made strategic acquisitions to drive campaign targeting, message tailoring, measurement and optimization across the marketing mix at scale to extend client impact.
Digital
Creative
2005: Acquired SimStar $10M revenue, grew enterprise revenue to $45M in 2 years
Growth Equity
Investment
2007: Private Equity Firm made a growth equity investment
E-Commerce, Search,
Media & Social,
Analytics & Optimization
2008: Acquired Brulant $70M in revenue, grew enterprise revenue to $130M
Medical Provider
Creative
2009: Acquired Wishbone $15M in revenue
Mobile Platform &
Cloud Computing
2010: Acquired LEVEL Studios $45M in Revenue, grew enterprise revenue to $250M by 2011
