Catch up on our latest news and insights

Explore our latest insights, case studies, and news on Belief Intelligence, healthcare engagement, and customer behavior.

Results

6× Engagement

+16% Avg Order Value

Case study

Decoding What Drives Healthcare Engagement

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Results

+150% lifetime value

2.5× registration rate

Case study

Driving Wellness Adoption by Connecting to Core Beliefs​

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Abraham Cruz in front of AHIP sign
Insights

What AHIP 2026 Revealed About the Biggest Unsolved Problem In Healthcare Engagement

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Older man getting blood pressure checked with a nurse assisting him
Insights

From Risk to Readiness: Why Predicting Behavior Is the Next Performance Frontier in Health Insurance

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Family sitting in a living room
Insights

How Members Decide Matters More Than What Their Claims Data Says

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Person's feet walking up stairs in sneakers
Insights

Why Behavior Change Programs Don't Deliver Sustained Change

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Illustration of a robot hand reaching for a human hand
Insights

The Human Operating System for AI

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Older adult using a smartphone while sitting on a couch at home.
Insights

Healthcare: What If We’ve Been Solving the Wrong Problem?

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Presenter explaining Net Promoter Score (NPS) metrics during a customer insights presentation.
Insights

Companies Are Misusing Net Promoter Scores: Here’s How to Fix That

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Close-up of a person using a dating app on a smartphone.
Insights

What Marketers Can Learn from TikTok and Dating Apps About Loyal Customer Relationships

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Built for growth
Insights

Built for Growth: How to Understand Your Builder Personality and Use It To Shape Your Business

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Woman wearing a face mask and gloves while reviewing a package on a laptop at home, illustrating e-commerce and online shopping behavior.
Insights

Digital Marketers: Don’t Let Amazon, Google & Facebook Gain More Power

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