Driving Wellness Adoption by Connecting to Core Beliefs
+150% lifetime value
2.5× registration rate
Challenge
A Health & Wellness startup needed to increase registration for an all-in-one employee health program. They needed a way to identify their highest value prospects, target these consumers effectively, and launch a cross-channel, digital surround campaign that would drive acquisition and improve customer LTV.
Insights
The Wellness industry is deeply intertwined with individuals’ motivations, driven by how they perceive their health, understand risks, and respond to both internal and external incentives to manage and improve their well-being. Our Wellness Belief-Based segmentation structure uncovered marked differences in both beliefs and behaviors across segments (excerpt below):
Optimizers
“I believe in taking a proactive approach to health.”
Aspirationals
“I believe I need to do more to stay healthy but need support.”
Independents
“I believe daily routines are sufficient to maintain health and weight.”
Program
Personalizing the experience–based on a rich understanding of consumers’ beliefs, motivations and preferences–enabled deeper, more meaningful engagement across all phases of their Health & Wellness journey.
Engaged Optimizers
Your personal sidekick, wherever your health journey takes you.
Aspirationals
The journey to better health starts here. We'll help you keep it going.
Independents
Take control of your health, on your terms.
Results
Lifetime Value Vs. Bau
+150%
Offering the right personalized, data-driven benefits and tools yielded 2.5x higher registration rates vs. business as usual, representing a 150% increase in lifetime value for converted customers.
Human impact, measurable results
6× Engagement
+16% Avg Order Value
Decoding What Drives Healthcare Engagement
Let’s Talk
Reach out to schedule a live demo and see how you can start building more relevant and engaging experiences for your member population.