Combine NPS & CLV for true growth
Net promoter score (NPS) first captured the imagination of the C-Suite in the early aughts (2000-2009) due to the customer insights it provided and its simplicity. In a nutshell, it’s a single number that tells companies how satisfied their customers are.
Companies Are Misusing Net Promoter Scores: Here’s How to Fix That
Restaurants That Thrived During Covid Can Thank On-the-Go Diners
What marketers can learn from tiktok and dating apps about loyal customer relationships
Built for Growth: How to Understand Your Builder Personality and Use It To Shape Your Business
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Winning High-Value Customers
Rosemark, Hathway and Salesforce partnered on a new report: Winning High-Value Customers: A chain restaurant’s survival guide in the COVID era.
Identifying the Highly Engaged and Highest Value Consumers for Restaurants
As consumers shift their dining behaviors in the wake of the COVID crisis, restaurant brands able to capture and consolidate meal occasions among the most valuable customers will survive the crisis and be positioned to thrive on the other side.
Digital Marketers: Don’t Let Amazon, Google & Facebook Gain More Power
Over the last decade, digital marketers have allowed (and directly enabled) the digital behemoths to become the dominant point of access for consumers to connect to their brands.