Chris, founder of Rosetta and Rosemark, is a highly successful entrepreneur, business builder, and best-selling author of Built for Growth. Prior to founding Rosetta, Chris co-led the retail marketing practice at First Manhattan Consulting Group, following 10 years in marketing management at Johnson & Johnson, where he led the Band Aid® and Tylenol® brand franchises.

Chris is a Driver Builder Personality. Throughout his career, he has been fascinated by the question of what motivates people to act as they do in a commercial context. He has devoted his career to translating insights about customer motivation into personalized sales and marketing techniques that accelerate enterprise growth.