Our Work In The Community
Case Study
Our Model in Service to Our Communities
Our community-focused work applies the same belief-driven approach to education, the arts, and public leadership. We chose these arenas because, like health and finance, they reflect people’s deepest beliefs about identity, opportunity, and the future, and those beliefs shape the choices that matter most. Whether supporting a school initiative, attending a performance, or backing a leader, decisions here are guided less by facts alone and more by convictions about what feels fair, meaningful, and possible.
That’s why our model works: it uncovers the beliefs that truly move people, enabling educators, cultural institutions, and community leaders to connect more deeply with those they serve.
Cultural Institutions
Our client’s audience is more heavily weighted toward episodic ticket buyers than the category average, which limits sustained engagement and revenue growth. Two Personas account for more than half of box office revenue and show deep loyalty, while the remaining three Personas attend only the productions they care most about. This creates a clear challenge but also a path forward. By targeting the most engaged Personas with tailored messaging, deepening community connection through programs and experiences, optimizing media to reach episodic buyers, and curating a programming mix with clear intent, our client was able to shift its customer base toward greater loyalty and long-term growth.
Education
On behalf of our educational institution partner, we built a clear and stable belief-based segmentation of learner groups. This framework differentiates students along critical dimensions like school experience, career readiness, and resiliency. It highlights the defining traits of each group so that personalized support can be precisely tailored; while ensuring statistical clarity and stability so insights can be applied consistently to program design and targeted interventions.
Rosemark – Voice of The Electorate
Politics has changed. Voter motivations no longer fit the old models, and traditional approaches that rely on demographics or ideology miss what truly moves people. Today, voters interpret facts through the lens of their beliefs about identity, opportunity, and the future they want to see. Wego beyond surface labels to uncover the beliefs that drive voter action, providing campaigns with a clearer path to persuasion and mobilization.
We are dedicating our tools, time, and expertise, at no cost to campaigns, to help select leaders reach, persuade, and mobilize the belief-driven audiences who will decide victory in 2026.