Our Quantitative Persona® system deciphers the causal link between consumers’ beliefs and their interactions, enabling marketers to build, test and optimize more effective growth programs.
We are assembling best-in-class services and technology companies to join the Rosemark platform, which will support the unique culture of each company to enable its growth as an independent brand. Rosemark will create cohesion across the platform through its operational expertise, consumer connection strategy, and its proprietary Quantitative Persona™️ method.
We are building, through acquisition and organic growth, a platform of independent brands with integrated capabilities focused on delivering the insights, services and technology needed to drive customer lifetime value through more personally relevant experiences and communications.
Our Domain & Strategic Focus: We seek to partner with leaders and companies who have built and demonstrated measurable impact with leading marketers in 4 sub-domains:
Customer Marketing Strategy and Program Management
Services companies that build customer engagement and retention strategies and develop personalized communications and programs to build customer lifetime value
Customer Personalization and Loyalty Automation
Platforms and services that enhance the customer experience through personalization and have proven to create enduring customer value
Customer Data Management & Automation
Platforms and services that translate and deploy disparate data into a single view of the customer to create actionable insights that achieve economic impact
Customer Testing, Optimization, Reporting and Analytics
Technology-enabled approaches that have proven to test and optimize personalized customer engagement. Customer-level analytics that measure business impact.
Because our approach to partnership is based on deep collaboration, we seek to find people and businesses that share our mindset toward the power of customer marketing and the drivers of growth.
Enhancing Consumer Lifetime Value
A focus on translating deep consumer insights into more personally relevant products, messages and offers
Strategic Client Partnership
The talent, credibility, and ability of the team to enhance client economic impact
Deep Vertical Expertise
Expertise and focus on growth within industry verticals (e.g. Dining, Financial Services, Healthcare, Retail, Hospitality)
Engaged Company Culture
An intense curiosity about the drivers of consumer behavior and the desire to continually improve client economic impact
Our growth approach derives from our experience as operators, where we learned that deep alignment between leaders can lead to extraordinary outcomes.
Collaborative
Partnership
At the outset of our relationship, we work with our brands to define the growth plan and its pacing. We bring the deep operational expertise of our Leadership Team and Growth Playbook to accelerate revenue growth, deepen client relationships and drive enterprise value.
Value-added IP
Quantitative Persona™️ Method
We integrate our proprietary personalization method, Rosemark Quantitative Persona™️ Personalization Method, to enable each brand within the Rosemark platform to further enhance its business impact.
Strategic
Leadership Team
Our Leadership Team works in partnership with our brand leaders to develop and implement proven growth strategies. As experienced entrepreneurs and operators in the sector, we become valuable resources to the brand leadership teams with whom we partner.
Financial
Sponsor
Newlight Partners LP, a growth equity investor, will make an equity investment of up to $150 million in Rosemark. Newlight is a private investment firm focused on building businesses with long-term growth potential in partnership with founders and exceptional management teams.
