Rosemark is a growth equity firm founded by entrepreneurs to serve entrepreneurs.


About Us

Rosemark Capital is a growth equity firm, founded by entrepreneurs for entrepreneurs, based in Princeton, NJ.

Founded by Chris Kuenne, Rosemark Capital leverages the operational acumen and marketing expertise gained from building and successfully exiting Rosetta, one of the world’s leading digital marketing companies, as a basis for the firm’s hands-on investment approach.
The firm focuses on:

  • Growth Stage Companies with a proven and viable product validated by an initial set of large enterprise customers
  • Business-to-Business-to-Consumer (B2B2C) Operating Business Model
  • Health Technology Sector
  • Patient-Engagement as the driver for long-term Enterprise Value

Driven by the Copernican revolution which is currently reshaping the healthcare system, patients are increasingly taking a more active role, thereby precipitating the consumerization of healthcare. With 30+ years of experience, the Rosemark leadership team has built hundreds of large consumer-centric digital solutions across healthcare. As Patient Engagement is increasingly becoming the key lever to drive long-term enterprise value, Rosemark actively engages with its portfolio companies to introduce advanced approaches to consumer/patient engagement in order to maximize long-term returns.

Through its efficient internal deal sourcing and screening process, Rosemark is able to deliver a steady flow of qualified investment opportunities to the circle of funds and family offices that have invested with us so far.  Our deal-by-deal approach has proven to maximize flexibility while aligning interests and eliminating unnecessary fees.

Latest News

Rosemark invests in Hixme’s $14.1 Million Series B Round

Rosemark closed its investment in Hixme, a health benefit platform disrupting the employer-sponsored group insurance model. The press release from October 25 can be found here.

Rosemark’s CEO and founder Chris Kuenne panelist at HealthTech Conference – October 2015

Chris Kuenne shares his experience and lessons learned on how to leverage digital media to personalize patient engagement  

Rosemark Announces Second Investment in Health Tech

Rosemark closed its second Health Tech investment, in leading Telemedicine company Doctor on Demand. The July 23 press release can be seen here.

U.S. 1 Interviews Chris Kuenne on Rosemark’s Investment Hypothesis

Chris was interviewed in June on Rosemark’s differentiated approach to supplying growth equity, particularly in HealthTech. The link to the article can be found here.

MedCity News Interviewed Chris Kuenne About Population Health Investment Strategy

As part of Rosemark’s leading the Series C investment round for Jiff, MedCity News Reporter Stephanie Baum spoke with Chris about why he also likes telemedicine, disease management and elder care for future opportunities.

Dow Jones Private Equity and Venture Capital VENTUREWIRE Reports on First Rosemark Deal (subscription required)

Venture Wire reporter Timothy Hay interviewed Chris Kuenne for about Rosemark’s leading health tech platform Jiff’s Series C round of $23.3M

MobiHealthNews reports on Rosemark investment in digital health technology firm, Jiff

MobiHealthNews, provider of news, commentary, online events and research for the global mobile health community, reported on the Rosemark deal with Jiff, a leading health technology company.

Forbes Reports on Rosemark’s Investing and Marketing Expertise

Forbes’ Zina Moukheiber reports on Rosemark’s first deal, and Chris Kuenne’s marketing expertise for digital health entrepreneurs.

Rosemark Closes First Deal

Rosemark Capital Group closed its first deal, as Series C leader for enterprise benefits platform Jiff. PR Newswire has the story here.

Four Cornerstones For Entrepreneurs

Chris Kuenne spoke to the New Jersey Chapter of the Association for Corporate Growth on December 2. As he says in this US 1 article about the talk on The Four Growth Cornerstones for Success, “We believe these four cornerstones are integral ingredients to entrepreneurial success,” he says. “It’s not really about corporate growth. It’s about how you build a company that beats the odds, grows faster, and is more profitable than its competitors.”

Chris Kuenne recently chaired EisnerAmper’s panel ‘How to Differentitate Your Business From the Competition’ at its 4th annual Closely Held Business Summit

More than 240 New Jersey business leaders, including some of the state’s most prominent entrepreneurs and owners of closely-held businesses, attended the 4TH Annual EisnerAmper Closely Held Business Summit. Executives and business owners face increased competition and the continuing search for new ideas, better resources and the best talent to grow their businesses. Added to... Read more »

Princeton University’s Keller Center posted its video of Chris Kuenne discussing teaching its High Tech Entrepreneurship course.

High-Tech Entrepreneurship (EGR 491) is taught at Princeton University by Chris Kuenne, founder of Rosetta Marketing and founder and CEO of Rosemark. This hands-on course introduces students to analysis and actions required to launch and commercialize a tech company, through the use of Harvard Business School cases, visits from entrepreneurs, and two “field assignments”. You... Read more »

Chris Kuenne and Square’s Jack Dorsey on Princeton Panel

Rosemark founder and CEO Chris Kuenne and Square’s founder and CEO Jack Dorsey shared a panel with Sarah Dugan of (RED) to explore Entrepreneurship and Philanthropy at Princeton University recently. The panel, hosted by the Princeton Entrepreneurship Club, explored the rise of the B Corporation and increased emphasis on corporate responsibility. “One of the key... Read more »

Unleashing The $100M Idea: Do You – And Your Company – Have What It Takes? – Forbes

Forbes today posted Rosemark founder Chris Kuenne’s latest article on scaling one’s business from $10M-$100M; and a related interview on what it takes!​ View complete article

Chris Kuenne on how companies move from $10M – $100M+

Forbes Entrepreneur Editor Tom Post interviewed Chris Kuenne at the Forbes offices in NYC recently, on how companies move from $10M – $100M+; this video covers leadership, vision, and execution. View complete article

Boosting entrepreneurial job growth – CNBC

Discussing how the U.S. can promote more jobs and more new businesses, with Diane Swonk, Mesirow Financial, and Chris Kuenne, Rosemark Capital. Kuenne says a business like Uber completely rearranges both supply and demand in the category for bringing technology and services together.

Forbes Article – The Secrets Of Achieving Breakout Growth

In April, Forbes published this piece by Chris Kuenne, which describes stage-two insights into the research that Rosemark has conducted among tech-enabled high-growth businesses. View complete article

Chris Kuenne to teach Intro to Entrepreneurship, Fall 2014 – Princeton’s Keller Center

Chris Kuenne will be co-teaching a new course, Introduction to Entrepreneurship, in fall 2014, at Princeton’s Keller Center. In it, Chris says, “Princeton is at a critical juncture in terms of defining its role in entrepreneurial education. We believe that Princeton is uniquely qualified in creating its own version.” View complete article

Private Equity International

On January 21, Private Equity International wrote a profile on Rosemark Capital Group, quoting Chris on Rosemark’s perspective on potential portfolio partners: “We’ve found that companies that have cracked the code on a material economic problem through IP, and are using technology to leverage that impact, have the greatest potential to achieve explosive growth.” View... Read more »

LBO Wire

On January 17, Down Jones Private Equity & Venture Capital published an article about the launch of Rosemark Capital Group, featuring an interview with Rosemark Founder and CEO Chris Kuenne in LBO Wire. View complete article

Rosemark Press release

On January 17, Rosemark Capital Group announced that its Founder and CEO Chris Kuenne was stepping down as Chairman of Rosetta to focus on his work at Rosemark and on the high-tech entrepreneur class he teaches at Princeton University. View complete article

Publicis Press release

On January 16, Publicis Groupe Chairman and CEO Maurice Levy announced that Rosemark Founder and CEO Chris Kuenne was stepping down as chairman of Rosetta, the firm he founded in 1998 and sold to Publicis in 2011. Says Levy, “Through vision and passion, Chris was able to build and scale a truly unique agency model.”... Read more »

WSJ, Yahoo! Finance, PE Wire

On January 16-17,dozens of financial and general news platforms from the Wall Street Journal to Yahoo! Finance and private equity trades covered Chris Kuenne’s transition from Chairman of Rosetta to Founder and CEO of Rosemark Capital Group and lecturer at Princeton in high-tech entrepreneurship Here is a sampling. WSJ Yahoo Finance Private Equity Wire Private... Read more »

AdAge, Adweek, DM News pieces

On January 16-17, the media industry’s leading journals AdAge, Adweek, MediaPost and DirectMarketing News, among others, published articles reporting on Rosemark Capital Group Founder and CEO Chris Kuenne’s transition from Chairman at Rosetta to private equity and teaching. Ad Week

The Four Key Drivers Of Growth

This article in Forbes, written by Rosemark Founder and CEO Chris Kuenne, outlines his early findings in Rosemark’s ongoing research of high-growth companies that are bringing new ideas to market on tech platforms. View complete article

A new consortium of businesses, anchored by Rosemark Capital, opens at 90 Nassau in Princeton

It’s a think tank, it’s an incubator, it’s a place where the guys hang out, bounce ideas off each other, and cook up innovation. We’re not talking about 20-somethings with a coffee cup in one hand and a beer in the other in a grungy basement. This 4,000-square-foot penthouse suite at 90 Nassau Street overlooks... Read more »

Publicis Groupe to Acquire Digital Shop Rosetta for $575 Million

Publicis Groupe has agreed to acquire Rosetta, taking the largest privately owned digital agency off the table. The purchase price is $575 million in cash, plus potential deferred payments dependent on the agency’s future performance. The deal means the third-largest agency holding company now owns three of the 10 top digital shops by 2010 revenue:... Read more »

Our New Book On Driving Growth

Published By Harvard Business Press, June 6th

Learn More HERE .