Princeton University’s Keller Center posted its video of Chris Kuenne discussing teaching its High Tech Entrepreneurship course.

High-Tech Entrepreneurship (EGR 491) is taught at Princeton University by Chris Kuenne, founder of Rosetta Marketing and founder and CEO of Rosemark. This hands-on course introduces students to analysis and actions required to launch and commercialize a tech company, through the use of Harvard Business School cases, visits from entrepreneurs, and two “field assignments”. You will learn conceptual frameworks and analytical techniques for evaluating technologies, markets, and commercialization strategies. Additionally, you will learn how to attract and motivate the resources needed to start a company (e.g. people, corporate partners and venture capital), prepare business plans, structure relationships, refine product-market fit, and create and grow enterprise value. Kuenne inherited High-Tech Entrepreneurship in 2013 from Ed Zschau, who taught the course at Princeton for 16 years.

October 25, 2016
Rosemark invests in Hixme’s $14.1 Million Series B Round

October 28, 2015
Rosemark’s CEO and founder Chris Kuenne panelist at HealthTech Conference – October 2015

July 23, 2015
Rosemark Announces Second Investment in Health Tech

June 15, 2015
U.S. 1 Interviews Chris Kuenne on Rosemark’s Investment Hypothesis

May 22, 2015
MedCity News Interviewed Chris Kuenne About Population Health Investment Strategy

May 21, 2015
Dow Jones Private Equity and Venture Capital VENTUREWIRE Reports on First Rosemark Deal (subscription required)

May 21, 2015
MobiHealthNews reports on Rosemark investment in digital health technology firm, Jiff

May 21, 2015
Forbes Reports on Rosemark’s Investing and Marketing Expertise

May 21, 2015
Rosemark Closes First Deal

December 5, 2014
Four Cornerstones For Entrepreneurs

November 17, 2014
Chris Kuenne recently chaired EisnerAmper’s panel ‘How to Differentitate Your Business From the Competition’ at its 4th annual Closely Held Business Summit

November 17, 2014
Princeton University’s Keller Center posted its video of Chris Kuenne discussing teaching its High Tech Entrepreneurship course.

September 25, 2014
Chris Kuenne and Square’s Jack Dorsey on Princeton Panel

August 7, 2014
Unleashing The $100M Idea: Do You – And Your Company – Have What It Takes? – Forbes

June 6, 2014
Chris Kuenne on how companies move from $10M – $100M+

May 5, 2014
Boosting entrepreneurial job growth – CNBC

April 3, 2014
Forbes Article – The Secrets Of Achieving Breakout Growth

April 2, 2014
Chris Kuenne to teach Intro to Entrepreneurship, Fall 2014 – Princeton’s Keller Center

January 21, 2014
Private Equity International

January 17, 2014
LBO Wire

January 17, 2014
Rosemark Press release

January 16, 2014
Publicis Press release

January 16, 2014
WSJ, Yahoo! Finance, PE Wire

January 16, 2014
AdAge, Adweek, DM News pieces

January 15, 2014
The Four Key Drivers Of Growth

October 16, 2013
A new consortium of businesses, anchored by Rosemark Capital, opens at 90 Nassau in Princeton

May 16, 2011
Publicis Groupe to Acquire Digital Shop Rosetta for $575 Million