An enterprise benefits platform (SaaS) focused on driving healthier behaviors and thereby reducing employees’ long term healthcare costs.
Jiff was struggling with slower than expected growth and stagnating margins. Rosemark worked with the management team to optimize and customize the product offering and sales approach to meet clients’ needs, increasing close rates and driving higher margin users.
Results led to ~3x YoY growth rate and successful sale to Castlight Health.
Location: San Francisco, CA
Year of Investment: 2015
Investment type: Led $41.2M Series C
Investment Status: Acquired by Castlight (NYSE: CSTL)