Hixme is a private health exchange platform which enables employees to shift from traditional group policies to less expensive individual plans.
Hixme’s algorithms leverage personal consumer data to match employees with the best coverage while optimizing overall costs. The company’s growth was hindered by their inability to tailor their sales pitch to address unique clients’ needs thus converting early prospects into qualified leads and buyers.
Rosemark worked with Hixme’s management team to gain deeper insights into their client’s needs by creating a segmentation of their prospects and refining the top of funnel lead generation and sales process. Early results have shown a 37% increase in top of funnel conversions.
Location: Agoura Hills, CA
Year of Investment: 2016
Investment type: Participated in $14.4M Series B
Investment Status: Active