Each Rosemark member developed solutions through the Cornerstones that built extraordinary revenue and enterprise value.

ABNH

The Four Growth Cornerstones Applied to American Banknote Holographics

How Rosemark Capital Group General Partner Ken Traub Applied the Four Cornerstones to Turning Around a Company in Crisis as President & CEO

The Rosemark Proposition

Focused on a material, economic problem

THE ABNH APPLICATION

Counterfeiting is a $1 trillion+ global problem; governments and brand owners need effective, easily implemented and distributed solutions

Built on a platform that is preemptive, proprietary, pivotal and scalable

THE ABNH APPLICATION

Traub focused ABNH on its core anti-counterfeiting technologies to meet the emerging needs of the market, pioneering new technologies and implementations and contributing to the public confidence – while scaling globally

Brand, Culture and Talent Management support the mission

THE ABNH APPLICATION

Restoring integrity to a vital company that re-emerged as a global leader in the critical role of protecting documents and products worldwide helped employees feel mission-driven

Rigorous measurement of value-creating metrics to guide and reward management

THE ABNH APPLICATION

Performance was measured consistently against key metrics and communicated with active an feedback loop with all constituents.

Solution Sets at Work: American Banknote Holographics

The American Banknote Holographics Value Creation Story

From deep crisis to the creation of outstanding enterprise value, focusing on elements of the Growth Cornerstones.

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